Course Description
Digital Marketing Courses are designed to help you promote products, services, or personal brands using online channels like Google, social media, email, websites, and marketplaces. In today’s world, customers search, compare, and buy online – so businesses need marketers who can generate leads, build trust, and drive sales through measurable campaigns. A well-structured digital marketing course teaches both the strategy and the hands-on tools needed to plan campaigns, launch them, optimize performance, and report results with confidence.
A typical course starts with the fundamentals: understanding digital marketing funnels (awareness to conversion), customer personas, competitor analysis, and how to create a clear marketing strategy that aligns with business goals. From there, learners usually dive into Search Engine Optimization (SEO), which focuses on improving a website’s visibility in search engines through keyword research, on-page optimization, content planning, technical SEO basics, and link-building fundamentals. Alongside SEO, you learn Search Engine Marketing (SEM) and Google Ads – how to build campaigns, select keywords, write ad copy, set budgets, choose bidding strategies, and optimize performance using quality score, conversion tracking, and analytics.
What You’ll Learn?
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Digital marketing fundamentals – funnels, customer journey, targeting and positioning
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SEO basics to advanced – keyword research, on-page SEO, technical SEO basics, content SEO and link-building fundamentals
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Google Ads (PPC/SEM) – search campaigns, display, remarketing, bidding, budgets, ad copy and conversion tracking
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Social media marketing – content planning, growth strategy, community building, reels/shorts strategy and posting calendars
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Meta Ads (Facebook/Instagram) – campaign setup, audience targeting, creatives, retargeting and performance optimization
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Content marketing & copywriting – blogs, landing pages, hooks, CTAs and high-converting messaging
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Email marketing – list building, segmentation, drip campaigns, newsletters and improving open/click rates
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Analytics & reporting – GA4 basics, UTM tracking, KPI dashboards, ROI measurement and insights
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Conversion Rate Optimization (CRO) – landing page optimization, A/B testing basics and lead generation improvements
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Real-world project work – build a campaign plan, run sample ads, create an SEO content plan and present a final report
